B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other truths about contemporary B2B advertising. We talk about exactly how the acquiring trip is now completely fragmented as well as the manner in which community structure can assist marketing professionals take back co… Read More

Mark Donnigan: It's going wonderful, Ben. I am so pleased to be here on your show.Particularly provided the value and also the seriousness of the subject we're going to be tackling over the program of this discussion as well, which is one that I assume is actually under-discussed. One that could if not raise some eyebrows, but may get you some conf… Read More

Mark Donnigan: It's going great, Ben. I am so happy to be below on your program.Particularly offered the relevance and the necessity of the subject we're going to be tackling over the program of this discussion also, which is one that I assume is actually under-discussed. One that may if not increase some eyebrows, however may obtain you some puzzl… Read More